Producing CRM audits for brand partners
Planning, executing, and optimising multi-channel CRM campaigns for exciting challenger brands (email, push, SMS) focused on engagement, retention, and loyalty
Copywriting and designing campaign emails, using in-house designed templates, to create standout campaign materials
Analysing and interpreting campaign performance metrics to inform strategy and continuous improvement
Bringing fresh, innovative ideas to test, learn, and push boundaries for our partner brands
Working with the CRM manager to wireframe, build and optimise flows for brand partners
Reporting key campaign outcomes, learnings, and insights to stakeholders

Minimum one year of hands-on CRM/email marketing experience, particularly with D2C FMCG brands
Strong understanding of Klaviyo, with the agility to work with Mailchimp and other CRM platforms
Demonstrable understanding of how to design customer journeys and personalise experiences within CRM
Excellent analytical skills
Proactive, self-motivated, and confident working independently
Excellent communication skills both written and verbal
Excellent project and time management skills
Basic Canva design skills
Background in agencies a plus!

CRM Executive – Klaviyo

Key skills