Producing structured CRM audits and identifying commercial opportunities
Planning, executing and optimising email, SMS and lifecycle campaigns
Building and refining automated flows including welcome, abandon, post-purchase and win-back
Working with the CRM Manager to wireframe and improve more complex customer journeys
Segmenting audiences and implementing personalisation strategies
Designing emails (using Klaviyo and Canva)
noting that this is done fully in-house and not briefed out.
Analysing performance data and translating it into clear actions
Reporting on outcomes, learnings and optimisation plans
Ensuring CRM aligns with broader brand and performance strategy
Managing multiple brands with clear prioritisation and strong organisation

1–3+ years hands-on CRM or lifecycle marketing experience
Strong working knowledge of Klaviyo
Experience with additional CRM platforms such as Mailchimp, Ometria, Attentive or similar
Experience working on D2C consumer brands
Clear understanding of customer journeys and retention strategy
Strong analytical skills and comfort interpreting performance data
Confident copywriting ability and attention to tone of voice
Strong project and time management skills
Comfort operating autonomously in a part-time capacity
Comfortable with our “no-dark days” policy — we can only have one day per week where you are fully offline
Agency experience is a plus but not essential.

CRM Executive – Freelance, Part Time

Key skills