Develop and implement a TikTok growth strategy aligned with brand objectives, focusing on increasing followers, engagement, and overall brand visibility.
Analyse competitor TikTok accounts and provide insights to craft a distinctive, impactful content approach.
Identify trending topics, formats, and sounds to capitalise on viral opportunities within the Web3 space.
Conceptualise, script, and produce creative TikTok videos, Instagram Reels, and YouTube Shorts, including educational, promotional, and viral content.
Collaborate with internal teams to ensure consistent brand messaging across all content.
Work with hosts or influencers when appropriate to deliver engaging, personality-driven videos.
Repurpose TikTok content for other platforms such as Instagram Reels and YouTube Shorts to maximise reach and engagement.
Monitor comments, engage actively with the community, and foster a strong, authentic connection with the audience.
Collaborate closely with the social media team to cross-promote TikTok content across other platforms, ensuring cohesive and consistent brand messaging.
Track and analyse TikTok performance metrics, delivering regular reports and actionable recommendations to optimise content and strategy.
Experiment with various content formats and posting schedules to identify those that generate the highest engagement.
Stay up to date with TikTok algorithm updates and platform best practices to continuously refine and enhance overall performance.

Proven experience as a TikTok strategist, content creator, or producer, with a strong portfolio showcasing successful TikTok campaigns.
In-depth understanding of TikTok’s platform, algorithm, trends, and user behaviour, particularly within the crypto and Web3 ecosystem.
Strong creative vision and video production capabilities, with the ability to film, edit, and publish high-quality content independently.
Excellent communication skills, adept at simplifying complex concepts and presenting them in an engaging, relatable way.
Prior experience collaborating with or managing TikTok agencies is a strong advantage.
Ability to excel in a fast-paced environment, handle multiple priorities simultaneously, and adapt swiftly to evolving needs.
Solution-oriented and resilient, with a creative mindset for overcoming challenges and driving results.
Proficiency with video editing tools (e.g., Adobe Premiere Pro, CapCut) and TikTok analytics platforms.
Genuine passion for Web3, cryptocurrency, and emerging technologies, with an eagerness to stay ahead of industry trends.
Demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Exceptional attention to detail and a commitment to accuracy.

TikTok Manager

Key skills