Develop and execute lead generation strategies, with a focus on ABM targeting enterprise accounts in Financial Services, NeoClouds, AI Factories, Telecommunications, and Research Institutions
Identify and engage high-value accounts using data-driven approaches to drive awareness and demand
Build and implement multi-channel lead generation campaigns, including email marketing, webinars, content marketing, social media, and digital campaigns
Manage account profiles/personas and nurture programs to improve pipeline quality and conversion rates
Partner with Product Marketing to craft personalized messaging and campaigns that resonate with target accounts, ensuring alignment with market positioning
Work closely with Marketing Operations and Lead Qualification teams to streamline workflows, optimize lead management, and support pipeline acceleration
Analyze campaign metrics, reporting on lead quality, conversion performance, and pipeline opportunities to refine future strategies
Plan, manage, and execute ZutaCore’s participation in key industry events, including conferences, trade shows, and customer engagements
Own event logistics and coordination including booth planning, vendor management, event timelines, sponsorship deliverables, and on-site execution support
Coordinate event-related marketing assets, including messaging, collateral, presentations, demo requirements, and lead capture strategies
Work with Sales to drive pre-event promotion, meeting scheduling, and post-event follow-up campaigns to maximize pipeline impact
Track and report event performance metrics, including leads generated, meeting outcomes, and pipeline contribution
Stay current on industry best practices for lead generation, ABM, and event strategy, applying innovative techniques to improve campaign performance
Requirements
Proven experience driving ABM and lead generation programs, ideally in B2B technology, AI infrastructure, or data center industries
Experience planning and executing industry events, trade shows, and customer engagements with measurable pipeline impact
Expertise in ABM strategies, account segmentation, and multi-channel lead generation campaigns
Proficiency with HubSpot CRM
Strong analytical skills to measure performance, interpret data, and optimize results
Excellent communication and interpersonal skills, with the ability to collaborate effectively across internal teams
Ability to work independently in a fast-paced, remote environment while managing multiple priorities
Strong project management skills, with the ability to manage event timelines, budgets, and cross-functional stakeholders
Expertise in crafting account-focused messaging and campaign content aligned with sales and marketing goals
Benefits
Full-time remote role
Flexibility in working hours and locations
Opportunity to influence AI and high-performance computing solutions