Lead Generation & Events Manager

Role Overview

• Develop and execute lead generation strategies, with a focus on ABM targeting enterprise accounts in Financial Services, NeoClouds, AI Factories, Telecommunications, and Research Institutions
• Identify and engage high-value accounts using data-driven approaches to drive awareness and demand
• Build and implement multi-channel lead generation campaigns, including email marketing, webinars, content marketing, social media, and digital campaigns
• Manage account profiles/personas and nurture programs to improve pipeline quality and conversion rates
• Partner with Product Marketing to craft personalized messaging and campaigns that resonate with target accounts, ensuring alignment with market positioning
• Work closely with Marketing Operations and Lead Qualification teams to streamline workflows, optimize lead management, and support pipeline acceleration
• Analyze campaign metrics, reporting on lead quality, conversion performance, and pipeline opportunities to refine future strategies
• Plan, manage, and execute ZutaCore’s participation in key industry events, including conferences, trade shows, and customer engagements
• Own event logistics and coordination including booth planning, vendor management, event timelines, sponsorship deliverables, and on-site execution support
• Coordinate event-related marketing assets, including messaging, collateral, presentations, demo requirements, and lead capture strategies
• Work with Sales to drive pre-event promotion, meeting scheduling, and post-event follow-up campaigns to maximize pipeline impact
• Track and report event performance metrics, including leads generated, meeting outcomes, and pipeline contribution
• Stay current on industry best practices for lead generation, ABM, and event strategy, applying innovative techniques to improve campaign performance

Requirements

• Proven experience driving ABM and lead generation programs, ideally in B2B technology, AI infrastructure, or data center industries
• Experience planning and executing industry events, trade shows, and customer engagements with measurable pipeline impact
• Expertise in ABM strategies, account segmentation, and multi-channel lead generation campaigns
• Proficiency with HubSpot CRM
• Strong analytical skills to measure performance, interpret data, and optimize results
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across internal teams
• Ability to work independently in a fast-paced, remote environment while managing multiple priorities
• Strong project management skills, with the ability to manage event timelines, budgets, and cross-functional stakeholders
• Expertise in crafting account-focused messaging and campaign content aligned with sales and marketing goals

Benefits

• Full-time remote role
• Flexibility in working hours and locations
• Opportunity to influence AI and high-performance computing solutions