Collaborate closely with the Growth Marketing Manager for NA, supporting and proposing content initiatives that contribute to regional growth strategies.
Create and manage the North American content calendar across key fronts such as social media, blog posts, lead magnets, email marketing, ad copy, landing pages, and other marketing assets.
Produce high-quality, performance-driven content across these fronts, ensuring clarity, consistency, and alignment with Humand’s tone and messaging — while adapting content to the context and nuances of the region.
Support regional campaigns, events, and HuTalks by providing the content assets required for each initiative.
Collaborate closely with Global Content, Design/Multimedia, Paid Media, and Product Marketing to ensure smooth execution and coherent messaging across all assets.
Develop clear and actionable briefs to support the creation of visual assets and campaign materials.
Conduct ongoing research and benchmarking to identify relevant topics, trends, and insights that strengthen content proposals for NA.

Strong fluency in English, with excellent writing and communication skills for both internal coordination and content creation.
4+ years of experience producing content for B2B audiences; experience in SaaS or the HR market is a strong plus.
Proven experience adapting content to different objectives, with a strong understanding of the North American market, mainly United States.
Experience creating content across multiple formats , organic and paid media assets, with consistent quality and messaging.
Strong organizational skills, with the ability to manage multiple projects, priorities, and stakeholders in parallel.
Analytical skills to review content performance and propose improvements that support decision-making and action planning.
A collaborative mindset and ability to work effectively with cross-functional teams in a distributed environment.

Content Specialist

Key skills