Own the planning, execution, and optimization of all Cove events—ABM dinners, VIP executive experiences, customer roundtables, trade shows, partner activations, and product-focused events.
Organize user-focused events, meetups, and onsite experiences that deepen platform engagement, showcase new capabilities, and create natural pathways for upsells across customer portfolios.
Build a structured playbook for turnout, engagement, and follow-through for each event type.
Develop event concepts that feel premium, personal, and tailored to top accounts.
Work closely with Sales to identify who should attend, why, and what success looks like.
Manage budgets, venues, vendors, catering, logistics, swag, and travel.
Partner with Sales leadership to ensure every event ties directly to pipeline goals.
Create meaningful experiences for existing customers—roundtables, open houses, portfolio visits—to drive expansion and retention.
Collaborate with Cushman & Wakefield and other major partners on co-hosted experiences.

4-8+ years in field marketing & event marketing roles
Experience hosting highly curated events for enterprise buyers
Strong project management background—detail-oriented, proactive, and resourceful
Comfortable working directly with senior executives and high-profile partners
Deep understanding of B2B SaaS pipeline, sales cycles, and revenue alignment
Creative thinker with a knack for finding unique, memorable event ideas
Ability to manage budgets and negotiate vendors
Excellent communicator who thrives in a fast-moving environment.

Field Marketing Manager

Key skills