Paid Ads Specialist

Role Overview

• Manage and optimize Google Ads campaigns (Search, Display, YouTube if applicable).
• Manage and optimize Meta Ads campaigns (Facebook & Instagram).
• Oversee organic social media strategy, posting, engagement, and content calendar execution.
• Ensure campaign continuity and maintain momentum from existing in-house efforts.
• Monitor performance metrics including lead generation, cost per lead, and ROI.
• Conduct audience testing, creative testing, and budget optimization.
• Provide performance reports with insights and actionable recommendations.
• Collaborate with leadership to align campaigns with firm growth goals.

Requirements

• 3-5 years of experience managing paid ad campaigns and social media.
• Proficiency with Google Ads, Meta Ads, and other relevant tools; proven track record in optimizing campaigns for ROAS and lead generation.
• Experience managing organic social media accounts for businesses.
• Strong written and verbal English communication skills; comfortable with video calls for client communication.
• Willingness to learn new systems and approaches unique to the client’s processes.