Lead development of strategic media and marketing plans for RFP responses and proactive proposals.
Define channels, placements, audiences, and investment levels that best achieve advertiser objectives.
Serve as the strategic planning lead for assigned RFPs and key proposal opportunities.
Define the commercial solution architecture that informs proposal development.
Use campaign performance data, audience intelligence, and benchmarks to inform planning decisions.
Develop strategic recommendations that improve campaign effectiveness and long‑term client value.
Partner with Pricing, Deal Desk, and Ad Operations to ensure strategies are executable.
Work with Product and Data teams to incorporate new capabilities into planning frameworks.

Bachelor’s degree required; degree in marketing, strategy, analytics, or related field preferred.
5+ years of experience in media planning, commercial strategy, or advertising strategy roles.
Strong ability to translate advertiser objectives and data insights into strategic media recommendations.
Experience supporting RFP responses, proposal development, or solution design in a client-facing environment.
Strong collaboration, storytelling, and project management skills.
Experience working cross-functionally in a fast-paced, matrixed organization.
Familiarity with media planning tools, forecasting models, and audience intelligence platforms preferred.
Experience in pharmaceutical marketing.
Experience designing integrated media strategies that combine content, audience targeting, and engagement tactics.
Familiarity with ROI modeling, campaign measurement, and performance optimization frameworks.
Experience contributing to insight-driven proposals that integrate audience data and behavioral intelligence.

Strategic Media & Marketing Manager

Key skills