Delivering on the Field Marketing plan for the South African market across our key solution suite, working in collaboration with the wider global marketing team to ensure consistency and alignment across global and field marketing plans.
Generating high-quality cross sell leads for our sales team for PayProp by executing on tactical marketing campaigns,
Collaborating with the Heads of Sales on Account Based Marketing-specific campaigns to drive account expansion into our mid and enterprise market,
Drive ROI performance with the wider CSM & sales team to optimise Events & Sponsorships plans,
Working closely with the sales team to develop and optimise enablement collateral designed to communicate our PayProp value proposition and how it relates to each solution,
Working closely with the Product Marketing team to align Go-To-Market campaigns with Field Marketing demand generation activities,
Execute on field marketing campaigns, localising content from Global campaigns to support the Global marketing plans,
Report on overall lead performance for the region to relevant stakeholders on a monthly and quarterly basis
Test and track your campaigns performance and evaluate ROI for management reporting,
Manage the Field Marketing budget, reporting on budget vs actuals to the Director of Marketing Operations & Campaigns.
Requirements
At least 8 years’ experience working in the demand-generation marketing space