Growth Manager – TikTok Shop

Role Overview

• Own IM8's TikTok Shop storefront — listings, product pages, pricing architecture, and promotional calendar
• Drive GMV growth through a structured commercial plan: seeding, LIVE commerce, affiliate-driven sales, and paid amplification
• Identify high-converting product bundles and seasonal opportunities; execute fast
• Monitor and own TikTok Shop performance metrics: GMV, conversion rate, ROAS, affiliate sales share
• Build and manage IM8's TikTok Shop affiliate network — recruit, onboard, brief, and incentivise creators at scale
• Develop tiered affiliate structures: micro creators, mid-tier, and macro — calibrated by GMV contribution and brand fit
• Plan and execute IM8 LIVE shopping events on TikTok — scripting, talent sourcing, product sequencing, promotional offers
• Identify trending content formats on TikTok Shop and brief the creative team or creators to produce content that converts
• Collaborate with the content team to ensure TikTok content is optimised for shop discovery and product page clicks
• Identify underperforming SKUs, creatives, or affiliates early and make fast decisions to optimise
• Provide bi-weekly growth summaries to VP of Growth with clear insights and recommended actions
• Manage relationships with TikTok Shop's platform team — stay ahead of new features, beta programmes, and algorithmic changes
• Monitor the TikTok Shop competitive landscape — know what top DTC brands are doing on TTS and steal what's working
• Represent IM8 at TikTok Shop briefings, brand showcases, and affiliate recruitment events

Requirements

• 2–4 years in TikTok Shop, social commerce, or creator commerce — hands-on, not just advisory
• Demonstrable track record of growing GMV on TikTok Shop — bring numbers, not just stories
• Experience building and managing affiliate/creator networks at scale (50+ creators)
• Strong analytical instincts — you live in dashboards and make data-driven decisions fast
• Deep fluency with TikTok's platform mechanics: the algorithm, affiliate tools, LIVE features, and Shop ads
• Excellent creator relationship skills — you know how to motivate, brief, and retain good affiliates

Benefits

• Health insurance
• 401(k) matching
• Flexible working hours
• Paid time off
• Professional development opportunities