Area Sales Manager

Role Overview

• Deliver against monthly sales, volume, and distribution goals while achieving overall market objectives.
• Build total distribution within assigned territory by developing relationships with retailers, distributors, brokers, and key stakeholders.
• Identify and open new retail accounts while expanding existing accounts through additional SKUs, facings, cooler placements, secondary displays, and promotional opportunities.
• Manage relationships with distributor field sales teams, motivating and guiding them to execute company sales goals and market objectives.
• Conduct regular route rides with distributor partners and brokers to evaluate performance, identify opportunities, and improve underperforming accounts and routes.
• Manage and grow key retail chain relationships, including new item launches, promotional programs, and retail execution strategies.
• Secure additional product placements and ensure strong in-store visibility through displays, coolers, and point-of-sale materials.
• Plan and execute in-store samplings, demos, and local activations to drive trial and increase consumer awareness.
• Monitor and maintain inventory levels and proper use of point-of-sale materials across accounts.
• Collaborate with marketing and field teams to implement marketing initiatives that drive brand awareness and market share growth.
• Maintain an updated key account list and actively build strong relationships with key decision-makers.
• Analyze territory performance and provide weekly reporting and forecasting to the Regional Sales Manager.
• Participate in regular sales meetings and distributor management meetings, providing documented reports on distribution, displays, and sales performance.
• Track market performance metrics and identify opportunities for growth and operational improvement.
• Assist with budget management, including incentives, branded merchandise, and sales-related expenses.

Requirements

• 2+ years of beverage or CPG sales experience
• Strong understanding of retail execution, distribution strategy, and customer behavior
• Proven ability to build relationships with retailers, distributors, and field teams
• Self-starter with strong organization, communication, and problem-solving skills
• Thrives in fast-paced, entrepreneurial environments with a high level of ownership
• Ability to analyze opportunities and execute sales strategies effectively
• Proficient in Google Suite, Microsoft Office, and collaboration tools (Slack, Zoom)
• Willingness to travel extensively (75–85% field-based, including some overnight travel)
• Valid driver’s license, reliable transportation, and ability to lift up to 40 lbs

Benefits

• Medical, Dental & Vision Insurance
• Paid-Time-Off Program
• Mindfulness support with Calm App membership and Employee Advisory Resources
• 401k
• Life Insurance
• Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service
• A range of voluntary benefits (Benefits listed may vary depending on the nature of your employment and/or work location)