Partner with CEO and commercial leads on growth strategy across channels
Build clear views of profitability (by channel, customer, SKU)
Analyse pricing, promotions, trade spend, and marketing efficiency
Support commercial terms and negotiations (rebates, fees, returns, payment terms)
Create KPIs and dashboards to drive weekly decision-making
Own budget, rolling forecast, and scenario planning
Maintain a driver-based model across revenue, margin, spend, and working capital
Translate commercial plans into cash impact and resourcing trade-offs
Own weekly cash visibility and cadence
Review and challenge outsourced 13-week cash flow
Drive improvements in inventory, supplier terms, collections, and deductions
Manage outsourced month-end and ensure timely, accurate delivery
Own performance narrative: variance analysis, insights, risks, actions
Ensure strong balance sheet control and reconciliations
Own relationship with finance providers, including scope, SLAs, and performance
Set standards for controls, documentation, and issue resolution
Act as final reviewer before outputs go to leadership
Prepare board and investor materials
Support fundraising and strategic projects with robust analysis
Evaluate and implement tools that improve speed, clarity, and decision-making to accelerate analysis, modelling, and reporting
Automate reporting workflows and data consolidation
Apply AI to scenario planning and commercial analysis
Stay current and bring relevant innovations into the business

Senior finance experience in a scaling consumer business (consumer goods and omnichannel strongly preferred).
Strong commercial finance track record (profitability, pricing, promotions)
Strong understanding of working capital in product-led businesses
Experience managing outsourced finance or shared services
Comfortable operating as a hands-on first finance hire
Strong modelling and scenario planning skills.
Detail-aware and control-minded, without losing commercial focus.
Able to simplify complex channel data into decision-ready insights.
Demonstrable use of AI tools in finance workflows — not theoretical, but in practice.

Share options programme
Annual Leave: 25 days per year
Summer Hours: Early finish Fridays (June–August)
Work From Anywhere: Up to 2 weeks per year
Pension: 5% matched contribution
Cycle Scheme: Bike or Lime/Forest Pass
Personal Development: £300 annual allowance for approved training
Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
Annual Team Trip: Gastronomical & wellbeing-focused team away trip
Parental Leave: Competitive maternity/paternity package

Head of Finance

Key skills