Senior Paid Social Executive

Role Overview

• Set up, manage and optimise paid social campaigns across Meta and TikTok (with exposure to other platforms such as YouTube, LinkedIn and Pinterest)
• Support campaign planning, including structuring campaigns, audience set-up and budget allocation
• Monitor campaign performance daily and make proactive optimisations to improve results
• Ensure campaigns are delivered on time, within budget and to a high standard
• Strong understanding of key ad formats (video, static, carousel) and how they align with campaign objectives
• Build and manage audiences including interest-based, behavioural, custom and lookalike audiences
• Support the activation of influencer-led paid social campaigns (whitelisting / boosting content)
• Stay up to date with platform best practices and apply these to live campaigns
• Track and report on key metrics such as CPM, CTR, CPC, CPA, ROAS and engagement rates
• Support with campaign reporting, including pulling data, analysing performance and identifying insights
• Assist in A/B testing across creatives, copy and audiences to improve performance
• Work with the wider team to understand attribution and measurement approaches
• Support in briefing creators and internal teams on paid social best practice
• Adapt organic content into paid-ready assets with strong hooks and clear messaging
• Collaborate with strategy and creative teams to ensure content is optimised for performance
• Work closely with account teams to support campaign delivery and ensure alignment with client objectives
• Contribute to internal meetings with updates on campaign performance and learnings
• Support on client reporting and presentations where required
• Stay up to date with social media trends, platform updates and new ad formats
• Share interesting learnings, trends or platform updates with the wider team
• Proactively develop your paid social skillset and platform knowledge

Requirements

• Proven experience in paid social (agency experience preferred)
• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager
• Understanding of paid social metrics and how to optimise towards them
• Experience supporting or managing campaigns with clear performance objectives
• High attention to detail and strong organisational skills
• Comfortable working across multiple campaigns and deadlines
• A collaborative mindset and eagerness to learn and grow
• Interest in influencer marketing and how paid and organic work together
• Nice to Have: Experience with influencer whitelisting / creator licensing
• Exposure to additional platforms (LinkedIn, YouTube, Pinterest, Google Ads)
• Basic Excel / data analysis skills

Benefits

• Hybrid working, working from our Shoreditch HQ on Tuesdays, Wednesdays and Thursdays and from home on Mondays and Fridays
• Core Hours of 10:00 – 17:00 with flexible start/finish times
• Summer Fridays – 3pm finish in July and August
• 24 days annual leave (increasing with service)
• 3 personal wellbeing days per year
• £100 wellbeing voucher
• Work from anywhere for up to one month per year
• Office snacks, drinks & lunch and learns
• Monthly recognition awards + quarterly £1000 “Lottery of Wishes”
• Private healthcare & life insurance
• Cycle to work scheme & season ticket loan
• Regular team socials