Be responsible for the stability and quality of CRM content production processes.
Coordinate the work of a multilingual team of writers and editors (20+ people) involved in creating CRM content.
Ensure the quality of content for CRM campaigns, including promotions, bonus offers, and communications (email, push, in-app, etc.).
Provide regular feedback to writers and editors and participate in mentoring and supporting the team’s development.
Participate in task distribution and workload planning for the team.
Collaborate with CRM managers and participate in task discussions.
Analyze recurring issues in content and workflows, identify root causes, and propose solutions to prevent similar problems in the future.
Optimize CRM content production processes and contribute to their continuous improvement.
Monitor content quality metrics and analyze recurring errors.
Participate in hiring, onboarding, and performance reviews of writers.
Research and implement tools that improve content production efficiency, including AI-based solutions.
Work with team tools: Jira Cloud, Slack, Google Docs.

At least 2 years of experience working with marketing or CRM content, including experience coordinating writers or editors.
Experience managing a team or participating in content team management.
English proficiency at C1 level or higher.
Fluent Russian.
Experience working with a high volume of content and tasks.
Strong organizational skills and the ability to manage multiple parallel tasks.
System thinking and the ability to analyze content production processes.
Experience working with and optimising content production workflows.
Proactive mindset and willingness to suggest process improvements.
Willingness to work in a hybrid format.

Nice to have:

Experience with CRM content (email, push, in-app communications).
Experience implementing AI tools in content production workflows.
Experience working in multilingual teams.
Experience creating Google Docs tools or extensions that help optimize content workflows.

CRM Content Team Lead

Key skills