Mid-level Digital Marketing Analyst – Exclusive for Candidates with Disabilities

Role Overview

• Lead Generation Strategies: Plan and execute digital marketing campaigns focused on acquiring qualified leads for the sales team, using channels such as paid media (Google Ads, LinkedIn Ads), email marketing, content and SEO.
• Sales Funnel Optimization: Monitor and optimize all stages of the marketing and sales funnel, from attraction to lead qualification (MQL/SQL), continuously working to improve conversion rates.
• Demand Generation Content: Collaborate on creating gated content (e-books, webinars, templates, success cases) that serve as digital lead magnets and help educate the accounting market about our solutions.
• Marketing Automation: Configure and manage marketing automation workflows to nurture leads, segment audiences and personalize communication, ensuring the right message reaches the right person at the ideal time.
• Performance Analysis: Analyze campaign metrics (CPL, ROI, conversion rate, lead volume) and produce detailed reports, identifying opportunities for improvement and optimization to maximize return on investment.
• SEO and SEM with Conversion Focus: Work on SEO optimization for key terms relevant to the accounting audience and manage SEM campaigns with the clear objective of generating leads and business opportunities.
• Collaboration with Sales: Maintain constant, synergistic communication with the sales team to ensure marketing strategies are aligned with commercial objectives and the quality of leads delivered.
• Market Research: Monitor trends in the accounting software market and best practices in demand generation, always seeking to innovate and bring new ideas.

Requirements

• Education: Bachelor's degree in Marketing, Advertising, Business Administration or related fields.
• Experience: Solid experience as a Digital Marketing Analyst, with proven focus on demand generation (Lead Generation) and marketing automation, preferably in B2B companies.
• Technical Knowledge: Proficiency with marketing automation platforms (e.g., RD Station, HubSpot, Marketo).
• Advanced experience with Google Ads and LinkedIn Ads, focused on performance and lead acquisition.
• Proficiency in Google Analytics and data analysis tools for funnel optimization.
• Knowledge of SEO strategies for driving qualified traffic and conversion.
• Familiarity with CRM systems (e.g., Salesforce, Pipedrive) for tracking the lead lifecycle.

Tech Stack

• SQL

Benefits

• Day off (birthday)
• Meal allowance R$1,004.00
• R$1.50 payroll deduction
• Meal allowance paid during vacation
• Setup allowance (loan to purchase home office peripherals if the new hire needs them)
• Partnership with Bradesco
• co-participation with payroll deduction, extendable to dependents
• Payroll-deductible loan
• Childcare assistance for children up to 5 years and 11 months
• Home office allowance (R$100.00 on payroll)
• Totalpass
• Sesc
• Partnerships with Senac, Cruzeiro do Sul and Open English
• extendable to dependents
• Life insurance
• Dental plan with Odontoprev
• payroll-deducted, extendable to dependents