Build, deploy, and optimize multi-channel marketing automation campaigns including email programs, nurture tracks, and lifecycle workflows.
Configure and maintain Pardot automation rules, engagement studio programs, dynamic lists, scoring models, and segmentation strategies.
Manage campaign execution from campaign setup through performance analysis and optimization.
Maintain and optimize the integration between Pardot and Salesforce, ensuring accurate lead flow, campaign attribution, and reporting.
Troubleshoot and resolve data synchronization, field mapping, and automation issues between marketing and CRM platforms.
Collaborate with sales and RevOps to improve lead routing, scoring, and lifecycle management.
Build and optimize landing pages and forms using Unbounce and WordPress.
Develop and modify responsive email templates and landing page components using HTML and CSS.
Monitor campaign performance using Salesforce and Pardot reporting dashboards.
Conduct A/B testing on emails, landing pages, forms, and nurture programs to improve engagement and conversion rates.

3–5 years of experience in marketing automation, marketing operations, or digital marketing technology roles
Hands-on experience with Pardot (Marketing Cloud Account Engagement)
Experience working within Salesforce CRM for campaign tracking, reporting, and lead management
Proficiency in HTML and CSS for email template and landing page development
Experience building and optimizing landing pages using Unbounce
Experience managing or updating content within WordPress
Strong understanding of lead lifecycle management, segmentation, and nurture strategies
Experience with marketing analytics, campaign reporting, and performance optimization.

Marketing Technologist

Key skills