About this role
Role Overview
- Build and run tldraw’s content pipeline for non-technical audience
- Write articles for our blog explaining what tldraw is, why it matters, and how it’s used
- Develop customer case studies that clearly show real-world use cases and value
- Translate product launches and features into accessible, engaging content
- Own our presence on X and LinkedIn, including posting, repurposing content, and celebrating product and customer moments
- Create simple visual content to support storytelling, such as gifs, diagrams, or lightweight infographics
- Work with our founder, engineers, and customers to source ideas and material for content
- Maintain a consistent voice and standard across everything we publish
- Track how content performs, with a focus on reach, engagement, and how it drives people to explore tldraw and start trials
- Experiment, measure, and scale new channels
Requirements
- 2–5 years of experience in content, editorial, journalism, marketing, or a related field
- Strong writing and editing skills with a clear, structured style
- The ability to make complex ideas simple, without making them boring
- Experience building or contributing to a content pipeline (blog, editorial, or similar)
- Curiosity about how products work, and the instinct to ask “why does this matter?”
- Comfort working in a fast-moving environment with a high degree of ownership
- Good taste in writing. You know when something feels right, and when it doesn’t
- Experience creating content that drives measurable engagement.
Benefits
- Flexible work arrangements
- Professional development
- Strong ownership in your role