CRM Analyst I – Copywriting

Role Overview

• Content Creation: Write copy for automation workflows, newsletters, promotional campaigns, and transactional communications.
• Language Adaptation: Adjust the brand's tone of voice for different channels (an SMS needs to be much more direct than an email).
• A/B Testing: Create variations of email subject lines and CTAs (Call to Action) to determine what performs best.
• Collaboration: Work closely with designers and data analysts to align the visual elements and strategy for each send.
• Review: Ensure no communication is sent with grammatical errors or broken links.

Requirements

• Degree (completed or in progress) in Marketing, Journalism, Business Administration, or related fields.
• Excellent command of the Portuguese language and grammar.
• Basic copywriting knowledge: understanding of psychological triggers and persuasive writing techniques.
• Familiarity with CRM: Understanding (even at a theoretical level) of how an email marketing flow works (nice to have).
• Organized, able to handle a high volume of deliverables and strict deadlines.
• Collaborative, organized profile with an interest in developing technical skills.
• Attention to detail and strong ability to follow guidelines.