Write case studies that clearly demonstrate impact, outcomes, and value
Produce SEO-focused articles and website content across key service areas
Create campaign copy including email content, landing pages, and social captions
Repurpose content into multiple formats (long-form, short-form, summaries, snippets)
Maintain consistency of tone of voice across all written output
Lead the writing of award submissions (a critical part of our marketing strategy)
Translate operational achievements into compelling, structured narratives
Work with stakeholders to gather evidence, data, and supporting detail
Ensure submissions are clear, persuasive, and aligned to judging criteria
Conduct structured interviews with Operations, Sales, ESG, and senior stakeholders
Extract stories, insights, and data from across the business
Proactively identify content opportunities (client wins, innovations, events)
Work closely with the Marketing & Events Executive to capture content from events, sites and campaigns
Brief designers clearly for visual support where needed
Work within Motion and SharePoint to manage content workflows and assets
Maintain a structured content library (case studies, messaging blocks, reusable content)
Deliver work to agreed deadlines with minimal supervision

2–4 years’ experience in a content or copywriting role (B2B preferred)
Strong experience writing structured, persuasive content (case studies, long-form, or similar)
Ability to take raw information and turn it into clear, compelling narratives
Excellent attention to detail, grammar, and structure
Confidence working with stakeholders and proactively chasing information
Ability to manage multiple pieces of work simultaneously
Understanding of SEO basics and content structure

Content Writer

Key skills