You are responsible for the creative guiding idea for clients, campaigns and always-on setups, and you develop narratives, tonalities, claims and conceptual guardrails
You translate strategic input into strong creative concepts and develop format and content logics that are scalable and performance-oriented
You lead high-level creative pitches, confidently present big ideas to decision-makers, and act as a conceptual sparring partner for clients
You are responsible for the professional development of the creative team and for raising the creative strategic level across the entire Mawave team
You work closely with Heads of departments on financial steering and take responsibility for Creative Excellence as a revenue driver

You have 7+ years of professional experience in creative, agency or social media environments
You have several years of experience developing big ideas and campaign concepts and possess very strong skills in storytelling, tonality, concept development and creative direction
You already have leadership experience (either functional or disciplinary)
Very good understanding of performance-driven content
You are familiar with the relevant financial KPIs in everyday agency work and understand how they relate
High presentation confidence in German and English
Structured, independent way of working with a strong commitment to quality

Great team spirit and a collegial atmosphere with flat hierarchies
Lots of fun combined with high professionalism and exciting projects
Flexible working hours and the possibility to work from home
30 days of vacation per year
Workation & Sabbatical: arrange your work routine flexibly with up to 3 months of workation, or consciously recharge during a sabbatical of up to two months
Non-cash benefit (Sachbezug) or EGYM Wellpass: shop for your summer outfit or access over 8,000 sports and wellness offers — on top of your salary
Tax-free meal allowance: in addition to drinks & snacks, you receive a €7.50 meal allowance per day
Mobility subsidy: use public transport and get €32 per month refunded
Several team events and after-work events each year, such as rooftop barbecues, ski trips or retreats
Modern, bright office in Munich with views over the city and good public transport connections
Your own MacBook for work

Creative Director – Concept

Key skills