Define the structure for the market including a clear definition of use of reps, technical resources, and customer service to drive growth
Develop clear key performance indicators for the segment in line with the long-range plan and the annual plan goals.
Understand market trends and long-term objectives to collaborate with product management and ensure our strategy is in line with the future needs of the segment
Develop a detailed growth strategy for each market segment, distributor and contractor targets
Drive a SWOT analysis for the segment and define goals to continuously improve on weaknesses and capitalize on opportunities.
Determine the training and development needs for the key commercial team in the segment, including employees and reps/distributors, as necessary.
Lead the planning process for the segment for annual planning and long-range strategic planning
Determine appropriate marketing materials for the segment drive creation and distribution of materials as part of the strategy.
Coordinates and attends state and regional trade shows.
Support the quality team on all customer complaints within the segment
Data-driven decision making
Develops and manages the assigned sales staff’s selling capabilities within an assigned geographic region. Monitors and maintains sales goals.
Develops short
and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives.
Contracts with independent representatives to achieve sales goals, as necessary.
Works with product teams to develop products that will grow sales and profitability. Provides feedback to product managers to meet customer needs.
Works with the marketing team to ensure that marketing such as collateral, packaging, catalogs, Internet presence, etc., meets customer demand.
Requirements
Bachelor’s degree in business, business management, marketing, engineering technology, or a related field (preferred).
Seven to ten years of relevant experience in sales, marketing, product management, or a related field (preferred).
Intermediate Skills: Microsoft Office suite, CRM.
Benefits
Hybrid remote work arrangements
Generous paid time off & holidays
Paid parental leave & on-site motherhood rooms
On site café & complimentary beverage stations
Indoor fitness facility & outdoor walking paths
401(k) with matching & service contributions
Health, dental, vision, life insurance
Short & long-term disability
Fertility & adoption support
Undergraduate & graduate tuition reimbursement
Professional development assistance
Health & wellness programs
Central Regional Sales Manager at Franklin Electric | JobVerse