Senior Product Marketing – Growth Manager

Role Overview

• In this position you will further develop marketing at socialPALS—shifting from classic B2B communications toward a strategic growth function.
• You will work closely with Product, Sales and Executive Management and take responsibility for core topics around product communication, go-to-market strategies, content, sales enablement activities and the development of our marketing channels.
• A particular focus is on communicating the evolution of our platform, successfully launching new products, features and pricing models, and supporting our sales team in targeting new customers.
• Product Marketing & Positioning
• Further develop our product marketing for our B2B SaaS platform
• Create clear positioning, messaging and communication approaches for different target groups
• Plan and execute go-to-market activities for new products, features and strategic initiatives
• Monitor market, competitors and trends in the B2B SaaS environment
• Product Communication & Platform Development
• Communicate major platform and product developments
• Support product launches, new features and larger platform changes
• Develop clear communication approaches for complex digital products
• Customer Journey & User Activation
• Develop measures to activate, retain and grow different user groups along the customer journey
• Support communication of new offering and usage models for retailers and brands
• Develop content and communication formats to drive adoption and usage of our platform
• Sales Enablement
• Work closely with Sales on sales-enabling marketing activities
• Create and refine sales and marketing materials such as presentations, case studies, one-pagers, talking points and campaign content
• Support outbound activities and direct outreach with audience-specific content
• Prepare structured use cases, industry argumentation and customer references
• Growth & Performance Marketing
• Plan and implement targeted performance and demand-generation measures to support lead generation and brand awareness
• Manage and optimize campaigns on relevant platforms, especially LinkedIn
• Analyze and continuously improve campaign performance across relevant marketing and sales KPIs
• Align closely with Sales to develop effective marketing activities for defined target industries and accounts
• Further develop our website, blog as well as our LinkedIn and communication channels
• Data-driven Marketing & AI
• Build a data-driven, AI-supported marketing approach to scale content, campaigns and processes
• Leverage modern marketing tools and technologies to continuously improve our marketing work.

Requirements

• Several years of experience in B2B marketing, ideally in a SaaS, platform or tech environment
• Experience in product marketing, growth marketing or a comparable role
• Good understanding of go-to-market strategies, digital customer journeys and audience-specific communication
• Experience supporting product launches or larger communication projects
• Experience working closely with sales teams and a solid understanding of sales-enabling marketing measures
• Practical experience with LinkedIn (organic and ads)
• Ideally you also have experience with HubSpot CRM or comparable marketing and CRM systems
• B2B content strategies as well as marketing and sales collateral
• Additionally, you demonstrate analytical thinking and a strong sense for target groups and positioning
• Interest in modern marketing technologies and AI-driven workflows
• A structured, independent and execution-oriented working style
• Fluent German and English.

Tech Stack

• Go

Benefits

• A central role with significant scope to shape and visible impact
• The opportunity to actively develop marketing in a growing SaaS company
• Fast decision-making and short communication lines
• A motivated team and an environment with a high degree of ownership
• Flexible working models and a modern work environment
• Weekly team events and shared activities
• Wellpass membership with access to a large network of sports, fitness and wellness offerings
• Employer contribution to the company pension plan