Ownership of SEO and GEO — from clean markup and content structure to visibility in traditional search engines as well as AI-based search and answer systems.
Use of AI-powered tools (among others) for keyword analysis, backlink analysis, competitive benchmarking and visibility reporting to make our activities more efficient and enable better decision-making.
Planning, managing and optimizing paid campaigns across Google Ads, Bing Ads and LinkedIn Ads.
Hands-on content management (including backlinking, review management & optimization of our WordPress sites based on Avada/Elementor).
Responsibility for budgets, performance tracking and reporting in HubSpot.
Systematic A/B testing of creatives, landing pages and ads.
Close collaboration with Sales and Executive Management to align marketing with measurable objectives.
Responsibility for the external brand presence at trade shows and events.

Several years of experience in performance marketing, ideally in a B2B or SaaS environment
Experience with SEO
Confident use of WordPress
Experience working with HubSpot
Understanding of paid campaigns
A structured and independent working style
Optional: good understanding of KPIs and budget management
Optional: experience with tracking setups and advanced analytics tools

A motivated team with flat hierarchies and an established client base
High degree of responsibility, short decision-making processes and a part-time model with flexible working hours
Remote-first working model: work from anywhere in Germany or use our modern office in the Gabrielenlofts at Donnersbergerbrücke in Munich as a comfortable workspace
Direct collaboration with Sales, Product and Executive Management without silos
Access to modern tools, relevant events and continuous professional development

SEO and Performance Marketing Manager, B2B SaaS

Key skills