You develop and implement initiatives that specifically activate SMEs of our partner banks and excite them about FinCheck.
You design marketing and growth initiatives that increase FinCheck's visibility beyond bank channels, attract new users, and at the same time strengthen VR Smart Guide's profile as an innovative and trusted brand in the market.
Using data-driven insights, you continuously refine our marketing strategies, increase campaign effectiveness and ensure maximum return on investment (ROI).
You design marketing and communications measures tailored to regional conditions, target groups and the digital maturity of partner banks.
From email and social media to print/mail and performance and online marketing — you experiment, quickly get up to speed in new topics, and independently plan, manage and execute activities.
Together with our Customer Success team, you build lead-nurturing processes to actively convert potential users.
You work in a data-driven way, track KPIs along the conversion funnel and continuously optimize your campaigns.
You collaborate closely with Sales, Product, partner banks and external service providers to ensure initiatives succeed holistically.

Some experience in B2B or B2B2C marketing, ideally with exposure to FinTech, banking or complex products
Empathy and a strong understanding of the needs of SMEs and self-employed people
Hands-on approach: you try things out, learn quickly and are not afraid of pragmatic solutions
Confident use of tools such as Google Analytics, CRM systems (e.g., HubSpot) and marketing automation tools
Ability to communicate complex topics simply and clearly
Very good German (spoken and written) and confident English communication skills
Ideally based in Berlin or near Frankfurt/Eschborn.

Learning & development budget: Up to €1,500 per year to further develop your expertise and skills.
Freedom to shape your role: Design your responsibilities and work in a way that best supports your personal development and the company's success.
Hybrid work environment: We have offices in Eschborn (near Frankfurt) and Berlin for collaborative work and idea exchange. The rest of the time you enjoy the flexibility of remote work.
A diverse mix of cultures: Colleagues from different nationalities come together to support small businesses — experience the dynamism of a startup alongside the stability of an established brand.
A chance to make an impact: Influence the lives of small business owners as well as the way we work, the benefits we establish, and how we celebrate our successes.

Marketing Manager

Key skills