Training and upskilling (30%) – Becoming comfortable using the tools and platforms used and owned by the CX team, including upskilling in essential digital messaging techniques including liquid code for personalisation, introductory HTML, and segment building.
Building, launching, and monitoring live campaigns (40%)
Building messaging campaigns and journeys, launching after sufficient testing and QA, and monitoring performance closely.
Strategy and planning (10%)
Developing and refining plans for campaigns to drive retention, engagement, and user value. This will include presenting at product discovery to gather feedback from the wider team.
Reporting and analytics (20%)
Circulating regular reports on campaigns and test results and building dashboards for monitoring and alerting.
This role reports to the Product Lead
Customer Experience.
Requirements
Passion for user experience, digital products, and product-led growth.
Experience working on or supporting digital media or consumer products, particularly in a CRM related role.
High attention to detail and accuracy.
Strong organisation, planning, and time-management skills.
Ability to thrive in a fast-paced, campaign-driven environment.
Strong numeracy skills and the ability to analyse large datasets.
Confidence working cross-functionally and influencing multiple teams.
Understanding of GDPR and data compliance.
You’ll be confident using AI to assist you in performing your best work in an efficient way.
A degree (2:1 or above) in a data, human behaviour, or marketing-centric subject.