Key skills
AnalyticsCommunicationRemote Work
About this role
Role Overview
- Full ownership of social media channels (primarily TikTok, Instagram, Facebook)
- Development and execution of content strategy, storytelling frameworks, and monthly content plans
- Copywriting and creation of CTAs focused on conversion and user action
- Hypothesis generation and testing across formats, rubrics, and content mechanics with structured learnings
- Briefing and coordination of designers, copywriters, media buyers, and video production teams
- Competitor research and continuous SMM market analysis
- Analytics tracking and interpretation: ER, CTR, Reach, Impressions, follower growth
- Content optimization based on performance data
- Ban and crisis management with fast response and clear processes
Requirements
- 2+ years of experience in SMM / Social Media Management (performance-driven preferred)
- Hands-on experience with TikTok, Instagram, and/or Facebook
- Strong copywriting skills with a focus on conversion
- Experience working with key metrics (CTR, ER, Reach, etc.)
- Ability to manage cross-functional teams and workflows
- Analytical mindset and data-driven approach
- Upper-Intermediate+ English
Benefits
- Remote work
- Competitive compensation (based on experience)
- Flexible working hours (start between 9:00–11:00 CET)
- All necessary equipment
- Paid vacation and sick leave
- Educational support: reimbursement for certifications, courses, and training
- Company events and internal knowledge-sharing activities
- Transparent communication and an open feedback culture