responsible for data-driven optimization of the digital customer journey
convert existing traffic and leads more efficiently into qualified inquiries, sales, and long-term customer relationships
optimize key conversion points (landing pages, forms, booking flows)
identify drop-offs and friction points using quantitative and qualitative data
build and prioritize a CRO/growth backlog and run A/B and UX tests
implement minor technical changes (tracking, events, simple frontend optimizations)
analyze user behavior using analytics, heatmap, and session tools
develop scalable growth approaches and evaluate new tools and methods
work closely with marketing, sales, content, design, and engineering

several years of professional experience in conversion optimization, growth marketing, digital analytics, or comparable roles
technical or analytical educational background (e.g., business informatics, computer science, data analytics, or equivalent)
strong understanding of digital funnels, user behavior, and conversion psychology
experience with testing and analysis tools (e.g., A/B testing, web analytics, user analysis)
ability to implement technical matters independently or specify them clearly
excellent analytical skills and a structured way of working
language skills: German at native level / English at least business fluent

full remote work or hybrid work at our locations in Munich, Hanover, or Leipzig
flexible working hours with core hours — medical appointments, childcare, and other important appointments are not a problem
13th salary (target bonus) + €100 monthly company pension contribution after 6 months + 15% subsidy on employee contribution + attractive employee discounts
3 paid educational days per year for training + 1 additional vacation day for volunteer work
€600 annual health budget + access to over 13,000 fitness and wellness offers (EGYM Wellpass)
regular team events and shared experiences
lots of autonomy, varied tasks, and openness to new ideas and innovations

Growth Marketing Manager

Key skills