About this role

Central role in marketing the products
Development of targeted content and support for product launches
Implementation of go-to-market and product marketing strategies
Management of the communications rollout for new product lines
Development of clear, audience-specific messaging
Creation and development of diverse sales and marketing materials
Design, production, and editing of content for multiple channels
Analysis and evaluation of the effectiveness of implemented marketing activities
Close collaboration with product management, sales, and marketing to position the products

University degree in Marketing, Business Administration, Media or Communication Studies, Media Management, Online Marketing, Business Informatics, or comparable qualification
Several years of professional experience in product marketing or B2B marketing for complex/technical software or IT solutions
Strong technical understanding and the ability to present complex products clearly
Experience in visually preparing product information
Ability to communicate product benefits and value propositions clearly
Structured and independent working style
Strong communication and coordination skills
Business-fluent German (at least C1) and very good English skills

Product Marketing Manager – Go-to-Market, Part-time

Key skills