Strategic brand leadership
Translating our clients’ brand identities into clear, platform-appropriate social media strategies
Planning, structuring and prioritizing all social media activities across relevant channels
Leading and developing brands on social media together with account management
Content and creative collaboration
Close collaboration with the creative team to convert strategic guidelines into relevant, culturally resonant ideas
Providing strategic sparring for creative teams on campaigns, formats and content mechanics
Ensuring consistent implementation of the strategy across all disciplines – in coordination with project and account management
Analysis and planning
Producing social media reviews, competitor analyses and identifying opportunity areas
Developing action plans and strategic roadmaps for individual brands, campaigns or timeframes
Using research, brand tracking, creator data and business KPIs as the basis for decision-making
Communication and presentation
Preparing workshop, strategy and pitch presentations with clear logical content and strong visual quality
Confidently presenting to clients, as well as moderating workshops and strategic sessions

Several years of experience in social media strategy as well as influencer and creator marketing
Solid experience supporting brands at a national or international level
Strong analytical skills in evaluating brand & creator performance and social media activities
Experience with market research, brand tracking and deriving strategic KPIs
Excellent knowledge of relevant platforms (Instagram, TikTok, YouTube; LinkedIn, Twitch or similar is a plus)
Strategic expertise in brand, communications and media strategy
Experience working operationally with multiple stakeholders – in particular paid media, creative and project management
Strong analytical and commercial understanding to translate brand and communication objectives into effective measures

Flexibility: remote or hybrid work — so you can choose between the office and home
Work from abroad — if you need a change of scenery
Flexible working hours — to support your individual work–life balance
Team events & workations — because team cohesion is a top priority for us
Either a public transport (ÖPNV) ticket subsidy or an Urban Sports Club subsidy — depending on your needs
In-office massage once a month — for some relaxation during the workday
Monthly bagel breakfast in the office — for a shared, positive start to the day

Senior Social Media Strategist

Key skills