Category Strategy Lead – AMEA

Role Overview

• Support Head of Category Strategy and Customer Engagement in facilitating Category Growth Strategy workshops, guiding markets to unearth drivers and gain alignment
• Ensure market strategies are grounded in insight, leveraging consumer, category and shopper data available
• Partner with the insights team to maximize our understanding of the category fundamentals
• Help markets translate Category Growth Strategies into 6P activations
• Proposition, Product, Promotion, Placement, Promotion, Pricing, leading to impactful executions in the market
• Support growth opportunities sizing, coaching markets on how to utilize data and assumptions to compute an opportunity
• Elevate Category management capability, training markets to optimize category performance using best-in-class principles
• Upskill markets in customer partnership management leveraging the Mondelēz Joint Value Creation Framework
• Elevate AMEA’s Advantage Group Survey process – ensuring markets are developing robust Action plans to action feedback. Collate and summarize report findings.
• Facilitate knowledge sharing amongst the markets.

Requirements

• At least 8 years of work experience within FMCG businesses, across commercial sales, marketing, insights, strategy or category roles
• Full time MBA/PGDM from a premier institute is mandatory
• Experience building long term Category strategies, influencing internal decision making as well as customers
• Experience with Spaceplanning software, Nielsen, Euromonitor is preferred

Benefits

• Relocation support available
• Minimal support offered for international moves through Volunteer International Transfer Policy