Customer Growth Marketing Manager – 12 months fixed term

Role Overview

• Plan, execute, and optimize full-lifecycle campaigns targeting customer retention, expansion, and growth across priority customer segments, verticals, and geographies.
• Collaborate with the Director of Growth Marketing and Senior Customer Growth Marketing Manager to align campaign strategy with customer success plans, retention goals, and expansion pipeline targets.
• Lead end-to-end marketing strategy and execution for customer-focused events including user conferences, executive briefings, regional customer events, workshops, and webinars.
• Design and execute sophisticated pre-event engagement campaigns using email, paid social, targeted advertising, and personalized outreach to drive registration, attendance, and engagement from priority accounts.
• Develop data-driven post-event nurture programs that accelerate pipeline and drive expansion opportunities through automated workflows, account scoring, and behavioral triggers.
• Partner with event operations, customer success, and sales teams to identify target attendee lists, personalize event experiences, and ensure seamless follow-up with expansion-ready accounts.
• Build and optimize webinar programs that educate customers on new features, use cases, and best practices—driving product adoption and creating expansion awareness.
• Leverage event technology platforms (e.g., GlobalMeet, Teams Webinars, Cvent) and marketing automation to track attendee behavior, engagement signals, and intent data.
• Analyze event performance metrics including registration-to-attendance rates, engagement scores, pipeline influenced, and ROI to continuously improve event strategy.
• Partner with digital marketing teams to manage targeted paid campaigns reaching existing customers with expansion messaging, event promotion, and new product/feature awareness.
• Monitor campaign performance in real-time and continuously improve tactics through A/B testing, customer segmentation, and behavioral targeting.

Requirements

• Over 6 years of B2B marketing experience with a focus on customer marketing, demand generation, or growth marketing.
• Proven track record planning and executing B2B events and webinar programs with measurable business impact (pipeline, revenue, retention).
• Strong experience with modern event marketing techniques including pre-event audience targeting, personalized engagement campaigns, post-event automation, and event-driven ABM strategies.
• Familiarity with marketing and CRM tech stacks (e.g., Pardot, Salesforce, customer engagement platforms, product analytics tools, Gainsight or similar).
• Ability to develop customer segmentation strategies, manage creative assets, and coordinate across internal and cross-functional teams.
• Excellent project management and organizational skills with strong attention to detail.
• Data-driven mindset with experience analyzing customer behavior data, usage metrics, and expansion signals to inform campaign strategy.
• Experience working in cross-functional, global, or matrixed environments with customer success and account management teams is a plus.

Benefits

• Inclusive workforce
• Trusting work environment
• Customer committed
• Future focused
• Curious culture