Plume is a company that has developed the world's first open and hardware-independent service delivery platform for smart homes and enterprises. They are seeking a Senior Product Marketing Manager focused on Sales Enablement to lead the strategy and execution of programs that empower global go-to-market teams with the necessary tools and messaging to effectively communicate Plume's value to customers.
Responsibilities:
- Own Sales Enablement Strategy
- Define and manage Plume’s sales enablement framework and processes
- Ensure sales teams globally understand: What’s new? Why it matters to customers? How to position Plume effectively?
- Drive enablement for major launches, product updates, and strategic initiatives
- Partner with Sales Leadership to align enablement with pipeline and revenue goals
- Drive adoption of key assets needed across customer engagement process
- Develop Sales Content and Messaging Guidance
- Create or collaborate with peers on the core materials that help sellers communicate value, including: Sales talking points and pitch decks, One-pagers and executive briefs, FAQs and objection handling, Competitive positioning and battlecards, Product messaging and positioning
- Deliver Global Training Programs
- Design and deliver enablement across multiple channels: Live training sessions and workshops, Sales kickoff and regional meetings, On-demand video and recorded briefings, Internal newsletters and targeted product marketing updates, Partner and channel enablement programs
- Partner Enablement
- Support Plume’s channel partners, service providers, and ODM partners by delivering: Partner sales kits and enablement assets, Partner training sessions and webinars, Joint go-to-market enablement materials
- Measure & Improve Enablement Impact
- Gather feedback from sales teams, partners, and customer-facing teams
- Track adoption and usage of enablement assets
- Identify best practices from top-performing sellers
- Continuously improve messaging, assets, and enablement programs
Requirements:
- 5+ years of experience in product marketing, sales enablement, or solutions marketing
- Experience working at a startup or growth-stage software / IT company
- Experience with SaaS platforms or cloud-based services
- Experience supporting sales teams selling into telecommunications providers, ISPs, or large enterprise technology buyers
- Proven ability to translate technical capabilities into clear customer value
- Experience creating sales enablement assets, partner kits, and training programs
- Strong cross-functional collaboration skills
- Excellent written and verbal communication skills
- Familiarity with broadband technologies, networking, WiFi, or telecom ecosystems
- Experience enabling sales engineers or technical pre-sales teams
- Experience supporting channel partners, OEMs, or ODM partners
- Experience supporting global go-to-market teams
- Experience in work-from-home first organizations