Senior Manager, Product Marketing

Role Overview

• Develop market-informed growth strategy for Professional Learning & Services
• Build deep expertise in the K–12 professional learning landscape, including funding streams, purchasing behavior, implementation challenges, and virtual delivery trends.
• Synthesize market research, competitive intelligence, win/loss analysis, and voice-of-customer insights to identify growth opportunities, whitespace, and differentiation.
• Define data-informed strategies to increase attach, grow professional learning revenue, and strengthen renewal and expansion outcomes.
• Identify barriers to adoption—particularly for virtual offerings—and shape strategic recommendations to address them.
• Lead differentiated positioning and messaging across the portfolio
• Develop clear, compelling positioning that elevates professional learning from a “support add-on” to a critical driver of implementation success and student outcomes.
• Establish differentiated positioning for new and evolving offerings, including virtual models, to ensure strong market understanding and resonance.
• Create messaging frameworks and value narratives that consistently inform campaigns, sales enablement, web content, and field communications.
• Shape revenue-driving campaign strategy and sales enablement
• Partner with Growth Marketing to define campaign strategy that increases awareness, pipeline, and bookings for professional learning and services.
• Equip Sales with high-impact enablement tools—including messaging guides, pitch materials, and objection-handling resources—to increase services revenue and attach.
• Partner cross-functionally to ensure campaign and enablement efforts align to growth priorities.
• Measure performance and refine strategy using key metrics such as pipeline contribution, attach rate, conversion, and revenue impact.
• Drive cross-functional clarity and alignment
• Serve as a strategic connector across Product, Professional Learning, Sales, Partner Success, and Marketing to ensure cohesive messaging and execution.
• Drive clarity in priorities, positioning, and sequencing across stakeholders.
• Model strategic thinking, curiosity, and analytical rigor across initiatives.

Requirements

• Bachelor’s Degree or equivalent experience
• 5+ years of Product Marketing experience
• Demonstrated success leading revenue-driving go-to-market initiatives
• Experience developing sales enablement tools and partnering on campaign strategy
• Proven ability to lead cross-functional initiatives and manage multiple strategic projects simultaneously
• Proficiency with business tools including Salesforce.com, Microsoft Office Suite (Word, Excel, PowerPoint, MS365), CRM systems, and marketing automation platforms.

Tech Stack

• SFDC

Benefits

• Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance.
• Employees can enroll in our company’s 401k plan and receive an employer match.
• Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's.
• Additional perks and benefits.