Write and concept high-performing paid ad copy across Meta, LinkedIn, and YouTube, crafting hooks, headlines, video scripts, and CTAs designed to stop the scroll and drive conversion.
Write conversion-focused landing page copy and campaign messaging that turns traffic into pipeline while maintaining a clear and consistent brand voice.
Write and refine scripts for persuasive UGC-style and creator-led ads, structuring them in modular ways so hooks, scenes, and endings can be swapped, tested, and iterated across multiple ad variations.
Develop and research new ad angles and creative formats by analyzing trends, platform behavior, and high-performing ads.
Present and sell ideas clearly to creative directors and senior leadership.
Develop copy for organic social channels that's native to each platform, on-brand, and built for engagement.
Collaborate with designers, creative directors, and functional leads across Integrated Marketing, Content, Events, Video, Web, ABM, Customer Marketing, Product, and Paid Media to deliver copy across a wide range of formats and campaigns.

5+ years of copywriting experience, with a portfolio that clearly shows both brand thinking and performance work such as ads, landing pages, or video scripts.
Proven experience writing direct response copy for paid media, landing pages, and video scripts. You understand hooks, offer framing, CTA psychology, problem-solution frameworks, and what makes copy convert
Very strong brand writing skills. You can adapt voice and tone across audiences and formats without losing what makes it distinctive.
Strong instinct for identifying hooks, angles, and creative patterns in B2B/DTC social content that can be adapted into effective B2B ads. You naturally pay attention to advertising, hooks, and messaging in the wild, and often find yourself saving or analyzing ads that work.
Platform-native thinking. You know how copy needs to work differently across Meta, LinkedIn, and YouTube.
Comfortable working at volume without sacrificing quality.
Sharp editorial eye and excellent command of English. Rhythm, clarity, and tone all matter to you.
Self-starter who takes initiative and doesn't wait to be told what to try next.
Collaborative by nature, comfortable working with designers, filmmakers, functional leads, creative directors, and senior stakeholders in a distributed global team.

Brand Marketing Copywriter

Key skills