Key skills
AIA/B TestingCommunication
About this role
Role Overview
- Write conversion-focused copy for DTC/eCommerce email campaigns, including product launches, promotional sends, and automated flows such as welcome, post-purchase, abandoned cart, and winback sequences
- Develop and iterate on subject lines, preview text, CTAs, and body copy with clear rationale tied to performance principles and conversion frameworks
- Seamlessly switch between multiple client brand voices, ensuring each retains a distinct tone, style, and messaging consistency without overlap
- Leverage AI tools to generate, refine, and elevate drafts, ensuring all outputs are original, on-brand, and conversion-driven rather than generic or unedited
- Conduct ongoing research into DTC trends, competitor campaigns, and audience behavior to inform copy direction and improve campaign performance
- Maintain organized copy banks, proofread all deliverables, catch errors independently, and deliver clean, client-ready work aligned with briefs and timelines.
Requirements
- DTC/eCommerce Email Expertise: 5 years of experience writing conversion copy specifically for DTC/eCommerce brands, with strong understanding of flows vs campaigns and lifecycle marketing
- Email-First Copywriting Skillset: Deep knowledge of email structure, pacing, CTA placement, and formatting optimized for skimmability and conversions
- AI Tool Proficiency: Advanced ability to use AI tools strategically to enhance output, including prompt creation, editing, and identifying weak or off-brand content
- Brand Voice Mastery: Proven ability to quickly learn, replicate, and maintain multiple brand voices with precision and consistency across campaigns
- Analytical & Iterative Thinking: Experience reviewing past performance and applying insights to improve future copy, including suggesting and executing A/B testing strategies
- Attention to Detail & Reliability: Strong proofreading skills, high level of accuracy, consistent turnaround times, and clear communication with openness to feedback.
Benefits
- Competitive salary
- Opportunity to shape the HR function of a rapidly growing BPO.
- Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
- Career growth and development opportunities.