Strategic optimization: You are responsible for the continuous increase of conversion rates across the entire funnel — from the first click on the landing page to a qualified lead inquiry.
Hypothesis-driven testing: You design, prioritize, and manage systematic A/B and multivariate tests to remove user friction and continuously improve lead quality.
User experience & journey: In close collaboration with our website team, you optimize landing pages and funnel logic to create a first-class user experience.
Data-driven insights: You use tools such as Google Analytics and Hotjar to analyze user behavior in depth and derive data-backed recommendations for web performance.
Interface management: You work closely with Performance Marketing to ensure ad creatives and landing page experience are perfectly aligned to sustainably reduce Customer Acquisition Cost (CAC).
Innovation & trends: You monitor trends in CRO and AI and translate them into concrete growth levers for 1KOMMA5°.

Several years of relevant professional experience in CRO, web analytics, or growth hacking — ideally with a focus on products that require explanation and lead generation (B2C).
Degree (e.g., Psychology, Business Administration, Marketing, Computer Science) or a comparable qualification with a strong focus on data and user behavior.
Deep understanding of A/B testing methodologies, statistical significance, and common testing and analytics tools.
You love diving into data, can present complex relationships clearly, and derive clear priorities from your analyses.
You have a feel for sales psychology and know how to combine technical requirements with an intuitive user journey.
You work proactively and independently and have the drive to actively help shape the energy transition in a dynamic, purpose-driven environment.

You have the option to work from our brand-new offices in central Hamburg, Berlin & Munich and/or remotely.
Use your technical equipment for personal use outside of work.
Join a fast-growing company with ample development potential where you can build things independently and feel your impact.
Work in a flat-hierarchy environment, take on responsibility during onboarding, and collaborate directly with members of management.
With your work you support the megatrend of the energy and mobility transition and make a tangible contribution to the sustainable transformation of our energy infrastructure.
Stay active with access to over 7,600 sports partners through the EGYM Wellpass.
Whether city bike or e-bike — stay flexible and travel sustainably with our JobRad leasing.
Benefit from perks and discounts via Futurebens.

Conversion Rate Optimization Manager

Key skills