Campaign Manager

Role Overview

• Plan, manage and optimise multi-channel campaigns to deliver measurable results.
• Advise on campaign strategy and new pitches, leading the work from discovery and planning through activation, optimisation and reporting.
• Use AI to structure information, co-create reports and proposals, and standardise shared outputs.
• Support development and implementation of cross-channel campaign strategies that meet clients’ objectives.
• Translate strategies into practical media and channel plans for various platforms.
• Interpret campaign metrics and shape data-driven approaches for client objectives.
• Monitor trends, platform changes, and competitor activity in Asia and China.
• Manage campaign timelines, budgets, and resources ensuring activities are delivered on time.
• Set up, QA and manage campaigns across platforms ensuring correct tracking and targeting.
• Monitor performance regularly and lead optimisation recommendations based on data.
• Prepare clear campaign reports and insights for clients using AI to support data consolidation.
• Build strong working relationships with the Singapore client service team.
• Act as a credible campaign partner for clients, providing updates on performance and insights.
• Champion AI-enabled ways of working, sharing prompts and examples within the team.
• Provide support and coaching to junior team members on platforms, reporting, and AI-assisted ways of working.

Requirements

• Formal qualification in communications, marketing, journalism, business or equivalent.
• Experienced in a marketing or digital campaign role, ideally in B2B, with prior agency or consultancy experience and hands-on work in digital media.
• Experience using AI assistants (e.g. ChatGPT or equivalent) as part of day-to-day work – not in a technical way, but to co-create with colleagues, structure information, and draft/refine shared documents (reports, proposals, ad variants, WIP notes) to improve team and project efficiency.
• Fluency across marketing strategies, a strong understanding of the customer funnel, and the ability to optimise conversions at various stages.
• Strong working knowledge of performance KPIs (CPA, CPC, CPI, CPM, CTR, conversion rate and basic attribution) and how to use them to guide optimisation.
• Practical experience with online advertising platforms and analytics tools (e.g. LinkedIn Ads, Google Ads, Meta, GA4, marketing automation/CRM).
• Knowledge of creating and running email workflows and campaigns across platforms such as HubSpot, Mailchimp, etc.
• Excellent verbal and written communication skills, with the ability to present well externally in a consultative, client-facing environment.
• Strong listening, questioning and critical-thinking skills, with confidence to challenge and refine briefs or plans where needed.
• Ability to work collaboratively in a cross-functional team and build positive relationships across offices.
• Strong organisation and implementation skills, high attention to detail, and the ability to manage multiple projects smoothly and thoroughly.
• Confident, proactive and self-motivated, with a growth mindset and a desire to stay abreast of marketing, digital and AI-related trends.
• Understanding of B2B marketing and communications, including account-based approaches.
• Agency and client-facing experience across multiple markets, especially within Asia/China.
• Familiarity with martech infrastructure and reporting tools.
• Database management experience.
• Calm under pressure and comfortable working across offices and time zones.