Owning campaign planning: Leading the planning of experiential (on-ground activations, pop-ups, events) and digital campaigns.
Data utilisation: Using our internal proprietary data sources to help shape Email, Social and DOOH campaigns.
Budget management: Translating sales briefs into actionable plans, allocating resources, and managing campaign budgets effectively.
Cross-functional liaison: Acting as the primary liaison between Sales, Creative Production, Campaign Delivery, and Central Operations to ensure seamless execution.
Risk management: Monitoring timelines and dependencies, proactively solving challenges, and escalating issues where needed.
Process improvement: Refining planning templates, tools, and workflows to drive greater consistency and efficiency across campaigns.
Quality assurance: Ensuring all campaigns are creative, logistically feasible, brand-aligned, and deliver outstanding student experiences.

2–4 years’ experience in campaign management, event coordination, or project management—ideally in digital marketing, experiential, or agency environments.
Proven ability to manage budgets, timelines, and multiple stakeholders across departments.
Strong organisational skills with the ability to manage competing priorities and deliver on time.
Confidence using spreadsheets, trackers, and Google Workspace to monitor progress and resources.
Experience using ticketing systems such as JIRA to handle real-time requests.
Excellent communication and collaboration skills, with the ability to influence and align cross-functional teams.
A proactive problem-solver who can anticipate risks and implement solutions.
Passion for campaign strategy, creativity, and delivering operational excellence.
A team-oriented mindset with the ambition to take ownership and grow into senior leadership roles.

Campaign Planning Manager

Key skills