Manage campaigns across Google Ads (Search, Performance Max, Display); experience with Microsoft Ads is a plus.
Develop, launch, and manage Google Ads campaigns aligned with business goals.
Ensure accurate tracking via GA4, Google Tag Manager, and conversion tracking.
Conduct keyword research, build keyword lists, and manage match types and negatives.
Update campaign content to optimize campaigns.
Run A/B tests to improve CTR and conversions.
Analyze campaign data (CTR, CPC, CPA) and optimize bids, budgets, and targeting.
Track daily campaign performance and make adjustments to meet targets.
Monitor budget pacing and forecast performance against targets.
Prepare weekly reports with actionable insights and recommendations for improvement.
Work closely with internal teams and external agency.

Strong English fluency (verbal and written)
Proven experience managing Google Ads campaigns & Google Analytics (2+ year minimum)
Strong hands-on keyboard expertise in Paid Search (Google, Bing, etc), specifically Google Ads. Experience in Bing & Meta Ads is a plus.
Specific examples of managed campaigns and evidence of conversion tracking and campaign optimization.
Experience manipulating, organizing, and maintaining data in spreadsheets (Excel, Google Sheets, etc.)
High attention to detail with strong standards for accuracy and data integrity
Proven experience following documented processes consistently
Ability to use company-designated tools and systems as necessary to deliver contracted operational services
Strong time management and organizational skills
Comfortable working independently in a remote environment as an independent contractor supporting a U.S.-based company
Ability to work overlapping with U.S. time zones (Eastern Standard Time or Pacific Standard Time)
Preferred prior experience (not required)
Google Ads certification
Experience with Meta/Facebook Ads
Proven experience in landing page optimization
Coordinating schedules, meetings, or recurring operational activities
Data entry, reporting updates, or maintaining trackers and spreadsheets
Supporting internal tools or systems (e.g., CRM, shared drives, reporting tools)
Operations support in a fast-paced environment
Experience working for a U.S.-based company.

This is an independent contractor opportunity.
Contractors engaged through this program are not employees of Brightwheel and are not entitled to benefits, supervision, or employment protections.

Google Ads Specialist

Key skills