Key skills
CRMCommunication
About this role
Role Overview
- Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, TikTok where relevant)
- Plan, create, and schedule engaging content aligned with brand voice and campaign objectives
- Manage content calendars for both restaurant and real estate divisions
- Monitor engagement, respond to comments/messages, and build an active online community
- Stay up to date with trends and implement innovative content ideas
- Plan and promote restaurant campaigns, offers, seasonal promotions, and events
- Coordinate marketing for in-venue events, partnerships, and activations
- Collaborate with operations teams to align promotions with business goals
- Develop creative concepts to drive foot traffic and repeat customers
- Manage event marketing timelines, collateral, and post-event reporting
- Develop and execute email marketing campaigns and newsletters
- Maintain consistent communication with customers, clients, and investors
- Manage CRM databases and audience segmentation
- Track and analyse campaign performance across all digital channels
- Provide regular reports with insights, trends, and recommendations
- Monitor KPIs such as engagement, reach, conversions, and ROI
Requirements
- 2+ years’ experience in digital marketing, campaign management, or similar role
- Experience across both organic and paid digital channels
- Strong understanding of social media platforms and digital advertising tools
- Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot)
- Analytical mindset with the ability to interpret data and optimise campaigns.
Benefits
- Competitive salary
- Opportunity to shape the HR function of a rapidly growing BPO.
- Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
- Career growth and development opportunities.