Senior Manager, Paid Social, Programmatic

Role Overview

• Own and define Motive’s paid media strategy across social and programmatic channels
• Translate Demand Gen priorities into scalable, full-funnel paid media plans
• Apply first-principles thinking to unlock growth opportunities
• Establish clear hypotheses, testing roadmaps, and success metrics
• Drive alignment across Demand Gen, Sales, and Lifecycle
• Own end-to-end execution across Paid Social and Programmatic platforms
• Activate and scale Demand Gen campaigns
• Build and scale full-funnel programs: Account-based prospecting, Retargeting and nurture
• Lead a video-first strategy to improve engagement and conversion
• Optimize content syndication programs for lead quality
• Continuously refine audience strategies and drive optimization across creative, targeting, bidding, and budget

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 7–10+ years in performance marketing (paid social + programmatic)
• Proven track record driving pipeline and revenue impact
• Experience in Demand Gen / campaign-driven environments
• 2–4+ years managing teams or agencies

Benefits

• Health, pharmacy, optical and dental care benefits
• Paid time off
• Sick time off
• Short term and long term disability coverage
• Life insurance
• 401k contribution