Lead the global paid social roadmap, managing our media agency relationship and multi-million dollar budgets across Meta, LinkedIn, Reddit, and emerging platforms.
Build and maintain a structured creative pipeline. This involves translating performance data into clear design briefs, establishing a high-velocity testing roadmap, and collaborating with the brand/design team to iterate on "social-first" assets based on hook rates and conversion data.
Collaborate with our Influencer and Organic teams to integrate high-performing User-Generated Content (UGC) into our paid funnel.
Work alongside Data Science to move beyond basic attribution. You will lead incrementality testing to determine iROAS by platform/geo
Partner with martech to improve signals sent to social platforms for bidding and audience targeting
Work with the web team to improve landing page experience, with a focus on mobile devices

At least three years of experience in paid social campaign management
Fluency in English
Experience with platforms like Meta, LinkedIn and Reddit
Proven experience in managing and optimizing paid media campaigns
Experience building creative feedback loops, bridging the gap between insights and creative briefs to production
Collaborative, structured and action driven, adept at managing multiple projects and stakeholders
An understanding of incrementality testing and measurement frameworks
Proficiency with analytics tools and campaign reporting
Extreme attention to detail
Excellent organization skills
Familiarity with B2B marketing is a plus

People-first culture
Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people
Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work

Paid Social Lead

Key skills