Support development and execution of the Stelo HCP marketing strategy, ensuring alignment to brand positioning, portfolio priorities, and business
Translate clinical and product value into clear, compelling, and compliant HCP messaging across channels
Plan and execute HCP-focused paid media campaigns (programmatic, endemic, paid social, paid search, etc) in partnership with internal media lead and agency teams
Ensure consistent brand and message delivery across all HCP touchpoints to deliver personalized, compelling experience that creates action
Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources
Support Stelo HCP website, email and paid media content development for Stelo, including ongoing optimization of provider pages, educational content, and conversion pathways
Drive HCP lead generation through digital campaigns, email journeys, website forms, events, and affiliate programs
Serve as a primary marketing partner to Medical, Legal, and Regulatory teams to ensure timely, compliant development and approval of HCP assets.

Bachelor’s degree in Marketing, Business, or related field
5+ years of experience in healthcare, medical device, pharmaceutical, or regulated marketing
Experience developing HCP marketing strategies across paid media, digital, and sales enablement
Strong working knowledge of MLR processes and regulated promotional environments
Proven ability to manage multiple projects and stakeholders simultaneously
Excellent communication, collaboration, and execution skills.

A full and comprehensive benefits program.
Growth opportunities on a global scale.
Access to career development through in-house learning programs and/or qualified tuition reimbursement.
An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

HCP Marketing Manager

Key skills