Senior Product Marketing Manager

Leap is a benefits solutions company focused on improving the delivery, access, and financing of specialty healthcare therapies. The Senior Product Marketing Manager will own product positioning and messaging, lead market research and competitive intelligence, develop buyer personas and value propositions, create case studies and proof points, and support sales enablement across B2B healthcare buyer segments.

Responsibilities:

• Build and run an ongoing, repeatable process for market research, competitive intelligence, and voice of the customer
• Lead win-loss analysis to uncover what drives buyer decisions in each segment
• Translate insights into positioning recommendations for Sales, Product, and Growth Strategy & Ops
• Own core product positioning and messaging across segments (e.g. enterprise employers, union/public sector, payers, consultants)
• Refine buyer personas and value propositions for each segment
• Lead payer positioning as the first priority, laying the foundation for payer go-to-market as it scales
• Align segment messaging with the company-level narrative in partnership with the Head of Product Marketing
• Build case studies that turn clinical and financial outcomes into credible client stories, partnering with Clinical through PHI/HIPAA and clinical/legal review
• Develop and refine proof points that demonstrate Leap's value across audiences and dimensions
• Create pitch deck modules, one pagers, competitive battlecards, and other collateral tailored to each buyer segment
• Deliver sales enablement resources and training, as well as account-level deal support as needed, to amplify mid-funnel Sales effectiveness
• Build and maintain the RFP response library, and contribute to high-quality and up-to-date RFP responses

Requirements:

• 8+ years of experience including 3+ years in B2B healthcare product marketing (e.g., digital health, benefits, payer, or health tech)
• Track record owning positioning and messaging for complex B2B healthcare buyers, including owning messaging end to end for a new product or segment, from research through enablement and launch
• Experience running market research, competitive intelligence, and voice-of-customer or win-loss programs, and translating findings into positioning
• Hands-on experience building and delivering sales enablement independently, including pitch decks, one-pagers, battlecards, sales training, and an RFP response library
• Experience turning clinical and financial outcomes into case studies and proof points, working within PHI/HIPAA requirements and clinical/legal review
• Demonstrated ability to develop buyer personas and craft compelling value propositions, with examples of enterprise messaging that drove measurable business impact
• Exceptional storytelling and writing skills, with the ability to adapt tone and narrative across channels, audiences, and formats
• Strong ownership mindset, with the ability to deliver finished, high-quality work in a fast-paced environment
• Proven cross-functional collaborator, able to partner effectively with Sales, Product, Clinical, and other teams to deliver on goals
• Experience selling into health plans, TPAs, captives, or stop-loss carriers is a plus
• Experience with Gong, Seismic, and other common GTM tools is a plus