Performance Marketing Manager – Google Ads, Meta Ads

Role Overview

• You have strong expertise in performance marketing and know how to optimize Google Ads and Meta Ads to deliver results.
• Develop performance strategies and campaign structures for Google Ads and Meta Ads, ideally also for TikTok and LinkedIn.
• Create, optimize and manage ongoing campaigns.
• Analyze performance and derive concrete optimization measures.
• Technical setup of tracking (pixels, conversions, events, Google Tag Manager, UTM parameters).
• Keyword research, audience analysis and funnel optimization.
• Create reports and provide clear, actionable recommendations.

Requirements

• Experience in performance marketing, especially with Google Ads and Meta Ads.
• Confident working with numbers, KPIs, attribution models and dashboards.
• Analytical approach and technical understanding of tracking and events.
• Familiarity with tools such as Google Analytics, Google Tag Manager and Meta Business Manager.
• Ability to logically structure campaigns and optimize them efficiently.
• Enthusiasm for testing new formats, platforms and features.
• TikTok Ads and LinkedIn Ads experience is a plus but not required.

Benefits

• Flexible working hours and options for remote work.
• Support for further training (Google, Meta, tracking, tools).
• Space for your own ideas and fast implementation on real client projects.
• Young, informal team and fun team events.
• Projects across a wide variety of industries.
• Free gym membership and free beer from our own brewery.