Drive growth across our largest enterprise accounts.
Develop and execute targeted 1:1 Account-Based Marketing (ABM) programs that support new logo acquisition, enterprise expansion, and competitive conversions.
Partner closely with Sales and Marketing to develop strategic account plans, including identifying key stakeholders, decision-makers, and influencers across complex buying committees.
Plan and execute events targeting decision makers and facilitate ABM workshops at target accounts.
Support competitive displacement initiatives, including strategic “switching” campaigns.
Partner with internal stakeholders and external agencies to execute personalized, high-touch 1:1 ABM campaigns tailored to each enterprise account.
Translate enterprise account strategy into clear, executable marketing programs, ensuring alignment across functions and regions.
Drive account engagement, pipeline generation, and deal acceleration across strategic enterprise opportunities in partnership with Sales.
Act as a bridge between regions to close communication and execution gaps across regions, driving consistency while maintaining account-level precision.
Develop and track KPIs, using cross-channel analytics to make decisions and improve campaign effectiveness.
Requirements
7+ years of experience in enterprise marketing, Account-Based Marketing (ABM), or strategic B2B marketing roles.
Bachelor’s degree in Marketing or equivalent professional experience.
Proven track record of partnering closely with Enterprise Sales teams in a collaborative, revenue-focused environment.
Experience working with cross-functional teams in high-growth or scaling organizations.
Demonstrated ability to develop strategy and independently execute complex marketing programs end to end.