Lead the creation and execution of brand strategic plans, seasonal strategies, and go-to-market initiatives for HOKA.
Build brand awareness and love in the DACH region, with a focus on Germany.
Drive 360 amplification of key sports and cultural moments, especially in Berlin.
Adapt regional marketing plans for cultural relevance while maintaining strategic alignment.
Lead trade marketing initiatives, ensuring in-store excellence and engaging activations.
Build a strong community around the brand and reinforce key relationships.
Drive innovation in consumer connection and elevate brand positioning.
Manage commercial initiatives, partnerships, agencies, and strategic retail accounts.
Develop and execute marketing programs and campaigns for DTC efforts, both online and in retail.
Oversee marketing budgets and ensure effective allocation across channels.
Evaluate and enhance cross-category, multichannel consumer experiences.
Mentor and develop the local marketing team, optimizing structure and resources.
Align cross-functionally with commercial teams and EMEA marketing functions.
Conduct market research and gather local insights to refine strategies.
Compile and synthesize marketing reports, tracking progress and development.

Substantial marketing experience, including brand strategy, product launches, and campaign execution
Strong knowledge of Germany’s running category and culture (highly preferred)
Proven experience developing and executing country-specific marketing strategies
Consumer-driven, willing to challenge ideas and take calculated risks
Ability to balance strategic planning with day-to-day execution
Passionate about HOKA, sport, and the lifestyle of sport
Effective budget management and organizational capabilities

Competitive Pay and Bonuses
We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
Extras, discounts, perks & volunteering opportunities
Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development
Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
Hybrid & Flexible Working Environment

Senior Manager, Marketing

Key skills