You are responsible for building, further developing and operationally managing lead management in client projects.
You develop lead strategies, scoring models and nurturing sequences that measurably contribute to pipeline and revenue.
You define MQL/SQL criteria together with sales and establish SLAs for lead handover.
You identify funnel weaknesses, independently initiate optimization measures and measure their impact on conversion rates and pipeline growth.
You manage and optimize marketing automation and CRM processes, bringing tooling best practices.
You develop data-driven segmentation and personalization approaches to continuously improve engagement across the customer journey.
You evaluate and implement AI-supported approaches, e.g., for predictive scoring, automated segmentation or personalized nurturing content.
You create meaningful reports and insights for a variety of stakeholders.

University degree in marketing, business, data analysis or a comparable field.
Several years of experience in lead management, marketing automation, CRM or performance marketing.
Solid hands-on experience with at least one common marketing automation/CRM system (e.g., HubSpot, Salesforce, Marketo or similar).
Strong analytical thinking and the ability to derive concrete actions from data.
Experience collaborating at the marketing–sales interface.
Structured, independent working style and a desire to not only manage processes but improve them.
Curiosity about AI developments and a drive to continuously challenge workflows through automation and intelligent tools.
Enjoy working with diverse clients and a collaborative consulting approach.
Nice-to-have: Experience with or interest in applying AI tools in marketing (e.g., predictive analytics, AI-driven content personalization, conversational AI).
Also nice-to-have: Knowledge of BI/reporting tools (Looker, Tableau or Power BI), experience with data enrichment tools (e.g., ZoomInfo, Cognism) and/or customer data platforms.

Tailored development opportunities, including internal knowledge transfer and a training budget per performance area.
A fair home-office policy and flexible working hours.
A supportive working environment with weekly one-on-one exchange with your manager.
Options such as a company bike (JobRad), public transport ticket, non-cash benefits or Urban Sports Club can be part of your individual benefits package.
Look forward to team events, Christmas parties and company merchandise 🎉

Senior Consultant – Marketing Automation & Lead Management

Key skills