Own and manage PPC campaigns across platforms such as Google Ads, Microsoft Ads, and paid social channels
Develop and execute SEO strategies to increase organic traffic, keyword rankings, and qualified conversions
Perform keyword research, competitive analysis, and opportunity modeling to guide campaign and content strategy
Optimize campaign structure, bidding strategies, ad copy, and landing page alignment to improve performance metrics
Monitor, analyze, and report on campaign KPIs including CPL, ROIM, rankings and conversion rates
Conduct technical and on-page SEO audits and partner with web and content teams to implement improvements
Collaborate with content and demand generation teams to align SEO and PPC with campaign themes and offers
Run A/B tests across ads and landing pages to continuously improve conversion performance
Manage budgets and forecasts across paid channels to maximize return on spend
Build dashboards and executive-ready reports that translate performance data into actionable insights
Stay current on search engine algorithms, paid media features and digital marketing best practices

Bachelor’s degree in Marketing, Communications or a related field
3-6+ years of hands-on experience managing PPC and SEO programs
Proven experience managing and optimizing Google Ads and Microsoft Ads campaigns
Strong knowledge of SEO best practices including technical, on-page and off-page optimization
Experience with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush or similar platforms
Demonstrated ability to grow traffic and conversions through data-driven optimization
Experience with landing page testing and conversion rate optimization
Strong analytical skills with the ability to interpret performance data and make recommendations
Working knowledge of CMS platforms and basic HTML/CSS concepts preferred
B2B marketing experience preferred
Google Ads and/or Analytics certifications are a plus
Candidates may live anywhere in the contiguous US

Competitive Pay + Performance Bonuses – Your impact matters, and we make sure it shows in your paycheck
Comprehensive Health Coverage – Choose from top-tier Medical, Dental, and Vision plans that work for you and your family
Generous PTO, Paid Holidays & Volunteer Days – Recharge, celebrate, and give back with time off that supports your life and passions
Peace of Mind – Enjoy company-paid Life Insurance and Short
and Long-Term Disability benefits
Paid Sabbatical – After seven years of service, take a well-earned break to rest, recharge, or explore
401(k) with Company Match – Invest in your future with a retirement plan that grows alongside you
Flexible Work Options – Balance life and work with hybrid and remote opportunities that support how you thrive
Employee Referral Bonus – Know someone amazing? Get rewarded for bringing top talent into the enVista family

Digital Marketing Specialist

Key skills