Responsible for developing performance-focused copy for paid media channels including social, streaming/CTV, search, display, and affiliate.
Collaborates with performance creative director and paid media team to translate data insights into creative assets that drive conversions.
Concepts and writes for video and static campaigns, maintains consistent messaging across platforms, and partners with creative, web/dev, and media buying teams to continuously optimize results.

Minimum 5 years of related experience writing for performance-marketing channels such as paid social (Meta), search (Google/Microsoft), streaming/CTV or display/affiliate.
Ability to write for both still image ads and video (scripts/storyboards) and to collaborate with designers and editors.
Strong understanding of performance metrics (click-through rate, conversion rate, cost-per-lead, ROAS) and how copy influences them.
Excellent writing, editing, and proofreading skills, with portfolio samples in paid media/ad copy format.
Experience working with data, comfortable reading media performance reports, extracting insights, and applying them to copy strategy.
Experience collaborating cross-functionally with media buyers, designers, analytics/BI, web/dev.
Familiarity with generative AI or automation tools in copy production (e.g., text-to-variation, dynamic creative copy).
Experience adapting copy for multiple channels and formats, funnel stages, and audience segments.
Comfortable working in a fast-paced environment, managing multiple campaigns and high volume of assets.

Senior Copywriter, Performance Creative

Key skills